Erica Alba
Erica Alba offers dense clusters of pure white, bell-shaped flowers on fine green stems, providing seasonal texture and colour contrast. Its consistent stem quality and strong vase performance make it a dependable filler for bulk export markets.
Erica cinerea ‘Alba’ is a heather variety that produces abundant white, tubular flowers along slender, evergreen stems. Grown in South Africa, where it flourishes in local conditions, Erica Alba is especially valued in the floral trade for its volume of flowering, delicate form and crisp white colouring. This product is suitable for large-scale bouquets, mass-market retail floral lines, seasonal promotions, holiday ranges, and straight-line bunches where a bright filler foliage-flower hybrid is required.
Quality & Handling
- Harvested under strict post-harvest cold-chain management to preserve the integrity of the blooms and foliage
- Stems are graded for uniform length, flower density, and foliage consistency to ensure reliability across export shipments
- Expected vase life is 7–12 days with proper hydration
- For optimal performance, re-cut stems upon arrival and place immediately into clean, cool water
- Regular water replacement and use of floral preservative will maintain flower vibrancy and stem longevity
- Lead times and freight rates vary by destination.
- All products are subject to seasonal availability, please contact us for current availability, pricing and export options.
- Bulk pricing available for large-volume orders; minimum order quantities apply.
- Dedicated export solutions with competitive freight arrangements.
