Geraldton Wax Atar (Chamelaucium uncinatum) is recognised for its clean white flowers accented by pale green centres, creating a crisp and elegant filler option for a wide range of colour palettes. Native to Western Australia but cultivated in South Africa through OZ Flora’s supplier network, Atar is well-suited for straight-line bunches, supermarket retail floral lines, and as a filler in mass-market bouquets. Its light colouring makes it a popular choice for seasonal promotions, including spring and wedding-focused retail collections.

Quality & Handling

• Cut and graded to export standard under strict cold-chain management; stems are selected for length, straightness, and branching uniformity with clean foliage and vibrant flower colour
• Expected vase life of 7–10 days under standard conditions; with optimal hydration and hygiene may last up to 12–14 days
• Re-cut stems by 2–3 cm at an angle and place immediately into clean, sanitised buckets of fresh water with a hydration solution or floral preservative to assist uptake; woody stems can be slow to rehydrate if untreated
• Allow at least 4–6 hours of conditioning before onward distribution or use
• Moderately ethylene sensitive — exposure may trigger petal shatter and leaf drop, so ethylene protection is advised during shipping and storage